I love this style of writing because I think it makes the story seem so much more personal and it makes you as a reader feel so much more involved. Rather than just reading about a group of people who work together, you actually almost feel like one of them because you are witness to their private emails and messages.
The storyline is true chick-lit stuff; it could be true but it's just a little too exaggerated to be so. The good characters (like Kate, Mitch and Ida) are a little too sugary sweet to be real life people and the bad guys (like Mitch's brother, Stu, and Kate's boss, Amy) are a little too scheming and evil and stereotypically bad to be real. But this just makes the book more successful in my opinion. When I read fictional books like this, I am looking for a bit of fun and escapism and this is what you get by the bucket load with Boy Meets Girl. It's all there - highs, lows, romantic interests, characteristically nasty folk and, ultimately, a happy ending.
This is a great series for adults, but I also think it would make a good choice for those with teenagers who are getting a bit old for 'Lizzie McGuire', 'Tracey Beaker' and the like. It is a perfect step from teen books to adult books - it's easy to read and will keep you engaged, but there is nothing unsuitable for teenage eyes. Overall I think it is a very enjoyable book that is suitable for all ages and will make a great summer read.